EREBUNI YEREVAN 2801

Client:

Visa

Services:

Environmental Branding

Participation Mechanics

Creative Strategy

360° Digital Campaign

Media Strategy & Planning

Project discription:

Project discription:

Yerevan was founded in the 8th century BC and was initially called Erebuni. The city comes together every October to celebrate its founding, with all sorts of traditional events throughout the city. Every year's celebration has its unique theme.

The word Yerevan transformed
into the most universal symbol of affection

The word Yerevan transformed
into the most universal symbol of affection

City-wide visuals of heritage sites in vibrant illustrations

Branding:

We designed a wide range of branded items and merchandise, turning the “My Heart Yerevan” identity into tangible symbols people could wear, use, and keep as part of the celebration.

The song:

The song was written by the famous Armenian composer Tigran Mansuryan. Based on the poetry of Karen Antashyan.

Our video production department created a lovely video and multiplied the meaning and beauty of the song.