Different & Equal

Client:

Kinder

Services:

Creative Concept

Photo Production

Social Media Management

TVC Production

Project discription:

The campaign addressed deeply rooted social issues — gender inequality and sex-selective abortion — requiring clarity, sensitivity, and public trust.

Our core idea was to underline the importance of the equal rights of boys and girls in society from the very first moment of their lives and during education, sports, daily life by stopping sex-selective abortions. Thus, through a series of posters, we highlighted the fact that equality should be present in all social spheres.

Our work covered campaign strategy and mechanics development, limited-edition packaging design, and a dedicated landing page supporting the raffle and participation flow.

The project received Cannes Tributes (2019) recognition in the Human Rights category.