VISA NEW YEAR CAMPAIGN

Client:

Visa

Services:

Environmental Branding

Participation Mechanics

Creative Strategy

360° Digital Campaign

Media Strategy & Planning

Project discription:

activating participation at national scale.

The objective was to turn everyday card payments into a shared national moment.

ContentFully integrated New Year campaign across Armenia — combining ATL and OOH, digital amplification, and a landmark city-center installation — while coordinating participation across 12 partner banks.

The result:

almost one million transactions and entries, transforming routine payments into a country-wide experience.